We need to talk about privacy…

We need to talk about privacy…

Recently Apple have introduced what they’re calling ‘nutrition labels’ to all apps on the App Store. It shows in plain English, what data an app collects and what data is linked to you. And the results are a little sobering to say the least.

One look at Facebook’s label shows why privacy advocates are right to be be scared of Facebook. That’s an absolutely terrifying amount of data for one app to collect – and there is even more collected by Messenger.

Lets contract that with Heard

Heard iOS App privacy label. Apple Nutrition Label

Not only do we believe that this is a major invasion of your privacy, but there are concerns too. Governments have strict regulations and rules about who can access your data and what they can do with it. There are no such rules for private businesses, and as we have seen before this can lead to some major scandals. Cambridge Analytica anyone? And that’s before we talk about hacks and data breaches.

Privacy is part of our DNA – and one of the two principles on which we founded Heard. But as they say, the proof of the pudding is in the eating. We don’t preach privacy publicly and then break the rules in private – we believe in your right to privacy so we built our business without needing to spy on yours.

It’s a simple concept, but a fundamental right. Your data belongs to you, and we don’t need to spy on you to run a successful business.

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